Idea of progress



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Idea of progress


Aperçu du corrigé : Idea of progress

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Publié le : 20/4/2020 -Format: Document en format HTML protégé

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Idea of progress


I – In order for us to have a chance of changing our bad habits of consumption, we  first need to point out how consumerism is everywhere. ( advertising )

II – the effects of consumerism ( let’s go shopping )

III – what can we do about it ( the vlog guy  )




This year in class, we talked about the notion “The idea of progress”. First, I would like to give a definition of this notion. The idea of progress basically consists in believing that the world could evolve and become better in terms of technology, sciences,  liberty and quality of life. When I think about progress, I think about moving forward. One of the many ideas of progress is consumerism. Consumerism concerns people who regulary spend money on materialistic things and services. Everyone knows that we live in a culture of consumerism, but few people understand the full extent of the problems it causes or how excessive it became or the effects that it has on each of us, and that is what I’m going to question. How does consumerism influence our daily lives ? First, I will point out how much power consumerism has and how it manifests itself in our lives, then I will explain the effects of consumerism in Western society, and last but not least, I will throw a light on what we could do to change our consumption habits.




I – Consumerism everywhere

Every day, every single one of us is exposed to a lot of advertisements. All these daily activities feature advertisements : reading the paper or a magazine, listening to the radio, watching tv, being on your phone or simply taking the bus ( where the advertisements are along the side of the bus).  We are exposed to advertising through a range of different sources.  Some of them we may be aware of (like the examples that I listed before), but others may be less easy to spot, such as product placement in films.

To illustrate what I just said, this is my personal document, it’s a movie scene from the 2004 american comedie film, Mean girls, which stars Lindsay Lohan, the girl on the left, and Amanda Seyfried. In this scene, and like most scenes in multiple movies, we can notice different brands like the Lacoste polo shirt, or the Diet cokes. I chose this as my personal document to really point out how our society pushes you, even when you don’t necesarilly pay attention, to want more and more and more. Despite occasional criticism, product placement remains widespread – in films, TV programmes, magazines and social media.  Commercial messages even affect how we are entertained.

This massive amount of advertising is now such a normal part of western society that most of us do not seem to realise just how pervasive it is in our lives. Although we may have stopped noticing just how much we are being bombarded by advertising, it is still affecting our decisions, our worldviews and our lives generally.


Advertising is just the tip of the iceberg.  There are many other influences in modern society that promote the ‘values’ of consumerism. For example, newspapers and magazines do not just contain pages of advertisements but also stories about new gadgets, new clothes, property, make up, travel and many other things, all suggesting that having them will make life more fun and interesting, or bring some other positive change to your life. ...

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Idea of progress

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