Souces of Style of Giorgio Armani

Giorgio Armani Italian Fashion & Design Candidate Number: 1406840 Word Count: 2400 "Examine the sources of the style of Giorgio Armani." 13 factories, 4700 employees, 500 stores in 46 countries, 8 lines of clothing, sales approaching 1.3 billion euros, and each year thousands of articles published... At the head of it all, there is only one man: Giorgio Armani. At 75 years old, after three decades of reign, the world's richest fashion designer is the head of a veritable empire, built alone. If this empire has survived through the years, it is for its irreproducible and eternal elegance that somehow, through the years has given a new innovative dimension to the vigorous circle of fashion. "His approach to creativity is distinctive, seen as it is through a prism which balances the social changes in the world and the evolution of consumer tastes and needs. Besides, when looking at Giorgio Armani's way to success, it is very interesting to look at the foundation of his inspiration, an inspiration that still maintains 30 years later, the same characteristics. In fact, from medical school, to the military and figures such as Giorgio Morandi or Nino Cerruti, Giorgio's creations really seems to embody the whole of history and learning. Year after year, Armani created and still creates timeless collections, full of delicacy and elegance. Perhaps some would call Armani's designs classic however they are mostly eternal pieces, which will last a lifetime for anybody. To this extent, we will examine the sources Giorgio Armani's style and determine how, throughout the years of his life, all along his career, has never disappointed his customers and has created an iconic image for himself. Fashion is a timeless phenomenon, which grows amongst today and tomorrow's civilization. It influences all ages, all genders and all generations. In fact, fashion refers to a particular transient manner of dressing, living and thinking determined by a specific time and epoch. Although clothing is at first a functional tool (protection) it quickly transforms into a superfluous need: the need to please, to distinguish, and to represent a certain ideal of life. In Italy, from the 1980's the mentality evolved. Determined, the Italian brands want to face the international competition and disseminate transalpine values. The recognition of aesthetics and variety of Italian products in the USA thus begins. The "Made in Italy" becomes a veritable asset. Italian brands develop their license, which unites the designer to the industry. This dual expertise of Italian designers, of both creativity and entrepreneurship, is today a powerful advantage in the world of fashion. In the 90s, the industry continues to evolve: the companies and segments multiply, to an increasingly varied range of: clothing, leather goods and accessories. Under these circumstances, Giorgio Armani became a great symbol of this transformation, of entrepreneurship and innovative creations. In fact, Armani was the first designer to adopt an ideal for simplicity by challenging the ...