marketing
Publié le 11/12/2012
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«
-Marketing is a process of planning and executing the conception of a product/service, its
pricing, distribution and promotion.
- Marketing objective: To create and maintain relationships that will satisfy the clients and the
organizational objectives.
II/ The Principles
-Achieving customer satisfaction to generate a positive word of mouth and loyalty.
-Identifying and anticipating future needs and trends.
QUALITY
Customer satisfaction
DELIVERY COST
(developpement/volume; production/service)
III/ Developing the marketing plan
- Marketing consist of all techniques used by a company to create, develop and maintain its clientele.
Create ? → advertising, prospecting → ₡
Develop ? → buy more→ promo (B.O.G.O.F)
Maintain ? →Loyalty
Important steps:
1- Consumer behavior analysis
2- Business intelligence (competition)
3- PESTE analysis
4- Marketing mix
1)Consumer behavior analysis (L’analyse du comportement du consommateur)
5 Ws to analysis the demand :
What : analyzing needs (consume surveys and tests)
Why : Understanding the reasons and motivations
Who : who is your target ?
Where : where would you product be successful ?
When : when is the best timing to launch it ?
2)Business intelligence to analyze the supply
Analyzing th e comp etition
Th eir str e ngth s.
»
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