Devoir de Philosophie

Deutsche Lufthansa

Publié le 27/11/2014

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Deutsche Lufthansa's SWOT Strenghts : Member of Star Alliance More than 27 000 employees Almost 200 worldwide destinations in 80 countries Main IT services supplier in the air transport industry

« Main Competitors Even though Lufthansa is the current leader on the market on the air transport sector, our company is suffering from a harsh competition.

This market is actually really wide, composed of many airline companies which are very different.

Some are offering low cost services, other high quality services on board, some are specialized in long haul flights, other in shorter travel… And this diversity  British Airways  Air France  American Airlines  Thai Airway  Cathay Pacific. »

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