Apple
Publié le 27/01/2013
Extrait du document
«
Only few pdts → control image & products (diff.
from google & Microsoft, main
rivals) : 2 Operating systems : Mac OS and iOS, 4-5 device families (2 computers,
1 phone, 1 iPod, 1 tablet)
- Create“Buzz” = excitement & anticipation, seem to be very serious and enigmatic
Reality distorsion field == charismatic (Ex : Sculley, buy even if don’t need).
Constant use
of superlatives.
- Mask Apple’s beginning (hack) Blue box, Xerox copy.
⇒ have erased their past
from
their website
- Famous logo origin : see the brand’s name: several hypothesis :
Ref.
to Netwon (well-kn.
scientist) -> colored = related to the prism.
Now,
monochrome
-> simple
Ref to the beatles.
=> court
Macintosh = kind of Apple
Crunched -> not to mistake with a cherry or a tomato.
»
↓↓↓ APERÇU DU DOCUMENT ↓↓↓
Liens utiles
- Exposé Apple
- Jérôme HENG Comment Apple crée t-elle de la valeur ?
- Apple
- etude gestion Apple
- performance financière Apple tableau