1 résultats pour "sainsbury"
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Advertising and fiction: Sainsbury’s ad “1914, Christmas 2014”
“Artvertising”: How do brands create strong storytelling to engage customers emotionally? Advertising and fiction: Sainsbury’s ad “1914, Christmas 2014” A. The scene is set on Christmas Eve 1914, in the trenches, during World War I. We can hear bombs in the distance. We can see soldiers from both sides, the British army and the German army. Everything is quiet. The soldiers from both sides are waiting for a signal to attack. But that is not what is going to happen. Two of them, Jim, a young...