test AIO
Publié le 17/09/2013
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Test AIO : Case Kellogg’s
The company
Consumers around the world enjoy Kellogg Company products, one of which –
Kellogg’s Corn Flakes ®
– has been part of a wholesome, delicious morning for
more than a century.
The company began with only 44 employees in Battle
Creek, Michigan, in 1906.
Today they manufacture in 18 countries and sell our
products in more than 180 countries around the world, first expanding to similar
markets to keep expansion controllable.
For more than 100 years, innovation and
commitment to being the best in the categories in which they compete has
guided the company.
From being the first company to offer premiums in cereal
boxes to being the first to fortify cereals, Kellogg has
historically been a leader in industry, innovation and
marketing.
Today, Kellogg’s is an American owned organisation that
has a true global market.
It has four main divisions
covering North America, South & Central America, Asia
Pacific, and finally Europe, Africa and the Middle East.
The European Headquarters is in the UK, which along with
Ireland has the highest per capita consumption in the
world.
In the countries it is represented by its subsidiaries
or by distributors.
However, Kellogg’s has manufacturing
operations in several different European countries.
The
supply chain management, covering all aspects of
production, logistics and finance is organized on a pan-
European basis, which gives substantial economies of
scale.
However, marketing and sales tend to be more
locally based to meet the different cultural needs as the
markets across Europe can vary enormously.
Products and markets
Kellogg North America includes retail cereal, retail snacks, and frozen and
specialty channels businesses in both the United States and Canada.
The North American Retail Cereal business includes many of the Company's
popular brands such as Special K and Kellogg's Frosted Flakes , and Kashi , our
natural brand.
The North American Retail Snacks business includes Keebler
cookies and crackers, such as Chips Deluxe and Cheez-It , wholesome snacks,
such as Nutri-Grain bars, fruit snacks such as Kellogg's Streamers , and our
popular toaster pastry brand, Pop-Tarts.
The Frozen and Specialty Channels.
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