Chargé d'étude marketing (G-B)

Prénom Nom Rue CP Ville Pays Téléphone 1 Portable E-mail PROFILE: Young market research manager with international research background, 5 years of experience in corporate market reserch. Native French speaker with excellent oral and written skills in English. Notions of Mandarin. Adept at using state-of-the-art multimedia tools for market research. Excellent analytical skills. PROFESSIONAL BACKGROUND 1998 - Date MARKSEARCH.COM Market research manager/branding Responsibilities and achievements. • Created and monitored online e-surveys and e-commercialsiation using HTML and XML to customise surveys, used PHP and SQL to manage developoment of research projects, sourcing data and research. • Oversight of online focus groups, provided feedback on buyer values, branding and PR strategies and awareness. Provided feedback to S&T Strategy and Program Teams. • Performed trademark evaluation models, cross-cultural validation, consumer and corporate studies. • Created and implemented a management information system providing analysis and implications/recommendations to the company management • Established evaluation criteria for program value propositions and via the feedback loop provided objective input to the Marketing Program teams and Management. • Researched, Developed and promoted quantified techniques for value proposition development and communication. Key Results Areas: To provide regular feedback on the status of opportunity assessments. 1996 - 1998 ASIASEARCH Market Research assistant/Asia • Contributed to regional business strategy and planning by gathering and disseminating marketing intelligence, information and insights. • Assisted in new business development, market management and marketing communication • Executed state-of-the-art central market research • Implemented a market intelligence system • Liaised with sales and marketing personnel, research companies and industry associations in Asia. • Developed and maintained regular customer feedback surveys relating to buyer value and Win/Loss analysis. Worked with program marketing teams to evaluate how compelling the value proposition is and to explore potential improvements based upon valid feedback. QUALIFICATIONS • Bachelors Degree in marketing, social sciences and Statistics from L'Ecole de Commerce de Nancy, France (1995). • Internships in the marketing departments of two international companies in France. PERSONAL DETAILS Date of Birth: 24th February 1974 Marital Status: Single Driving Licence: Full, clean. INTERESTS: Cinema, walking, travelling, cooking