111 résultats pour "designed"
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Marketing.
Where advertising reaches a mass audience, personal or direct selling focuses on one customer at a time. That kind of individual attention makes direct sellingexpensive, but it also makes it effective. As the costs of personal selling have risen, the utilization of salespeople has changed. Simple transactions are completed byclerks. Salespeople are now used primarily where the products are complex and require detailed explanation, customized application, or careful negotiation over priceand paym...
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Rocket.
the vacuum of space, however, demonstrated that this belief was not true. In fact, rockets produce more thrust in the vacuum of space than on Earth. Air pressure andfriction with the air reduce a rocket’s thrust by about 10 percent on Earth as compared to the rocket’s performance in space. B Thrust and Efficiency Thrust is a measurement of the force of a rocket, or the amount of “push” exerted backward to move a rocket forward. Thrusts vary greatly from rocket to rocket.Engineers measure thrust...
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Rocket - astronomy.
the vacuum of space, however, demonstrated that this belief was not true. In fact, rockets produce more thrust in the vacuum of space than on Earth. Air pressure andfriction with the air reduce a rocket’s thrust by about 10 percent on Earth as compared to the rocket’s performance in space. B Thrust and Efficiency Thrust is a measurement of the force of a rocket, or the amount of “push” exerted backward to move a rocket forward. Thrusts vary greatly from rocket to rocket.Engineers measure thrust...
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Galileo (spacecraft) - astronomy.
Great Red Spot, sustains itself on energy gained from the upper atmosphere, perhaps by absorbing the energy of smaller atmospheric disturbances. In 1999 Galileotook detailed photographs of Io’s volcanic eruptions; scientists hope to use the observations to learn more about similar volcanic activity that occurred on Earth eonsago. Observations taken by Galileo in 2000 lent strength to the theory that Europa may have an ocean of liquid water. The spacecraft’s magnetometer recorded regularchanges i...
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Art Deco
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INTRODUCTION
Art Deco Historic District
The Art Deco Historic District is located at the southern end of Miami Beach, Florida.
At the 1925 exposition several French masters unveiled work that created an international stir. Elegant inlaid wood furniture by Jacques Émile Ruhlmann, functionallacquerwork by Jean Dunand, silver jewelry by Jean Puiforcat, and glass vases by Lalique were hailed for their modernity and original lines. Ruhlmann designed a seriesof rooms for the exposition that had a far-reaching effect on American and European taste. Lalique later created a similarly streamlined decorative scheme for theluxuriou...
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London (England) - geography.
D The East End and Docklands The East End, beyond the City of London and the Tower, has long been the home of London’s docks and immigrants. It has frequently been characterized by slums, poverty,and crime. This is the area where the notorious criminal Jack the Ripper prowled. Some portions, such as Bethnal Green, were slums during the Victorian period. Manypoorer immigrants and working-class Londoners still reside in the East End, but its weekend street markets are very popular, especially Pet...
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Foreign Trade.
tax policies. Direct government support of various domestic industries is also viewed as a nontariff barrier to trade, because such support puts the aided industries at anunfair advantage among trading nations. V 20TH-CENTURY TRENDS In the first half of the 20th century, equal tariffs for similar goods was not the policy of all nations. Countries levied differential tariffs (charging lower tariffs to favorednations) and established other restrictive trading practices as weapons to fight unfrien...
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House (architecture)
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INTRODUCTION
Trulli in Alberobello, Italy
Alberobello, in the Apulia region of southeastern Italy, is noted for its unusual limestone houses known as trulli (from
Greek trullos, dome).
Fresco in the Villa of the Mysteries, PompeiiThe Villa of the Mysteries, Pompeii, Italy (built about 50 bc), featured a large hall with this mural encircling it. The mural ispainted in the Second Style of Roman painting. (Historians of art recognize four periods or styles in Roman wall painting.)The mural in the Villa of the Mysteries is thought to depict the initiation rituals of a mystery religion. For this reason, it hasbeen conjectured that the hall was used for cult rituals.Bridgeman Art Li...
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Animal Courtship and Mating - biology.
activity. These animals frequently copulate in water, and the penis helps transfer sperm before it is carried away by the currents Ostriches and rheas also contain apenis within the cloaca. Virtually all snakes and lizards display yet another variation of internal fertilization. Located in the tail are two penises, called hemepenes, which are covered by spinesand knobs that help lock it into place during mating. The male uses one hemepene at a time for copulation. Male salamanders secrete large...
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Yangtze - Geography.
A Agriculture and Industry Today about 400 million people, or about one-third of the population of China, live in the Yangtze Basin. Many are engaged in agriculture. The basin contributes nearlyhalf of China’s crop production, although only one-quarter of the basin is arable. The most fertile areas for farming are the Sichuan Basin, the plains between theYangtze and its tributary the Han, and the plains of the lower basin. In all about 40 percent of the cereals, more than 30 percent of the cott...
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Electric Motors and Generators.
the armature. It is often desirable to generate as high a voltage as possible, and rotating armatures are not practical in such applications because of the possibility of sparkingbetween brushes and slip rings and the danger of mechanical failures that might cause short circuits. Alternators are therefore constructed with a stationary armaturewithin which revolves a rotor composed of a number of field magnets. The principle of operation is exactly the same as that of the AC generator described,...
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World Wide Web.
browser does not display the URL for the user. Instead, to indicate that an item is selectable, the browser changes the color of the item on the screen and keeps theURL associated with the link hidden. When a user clicks on an item that corresponds to a selectable link, the browser consults the hidden information to find theappropriate URL, which the browser then follows to the selected page. Because a link can point to any page in the Web, the links are known as hyperlinks. See also Hypermedia...
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Electronics.
electronic circuits. The resistors are made from carbon mixtures, metal films, or resistance wire and have two connecting wires attached. Variable resistors, with anadjustable sliding contact arm, are often used to control volume on radios and television sets. E Capacitors Capacitors consist of two metal plates that are separated by an insulating material ( see Capacitor). If a battery is connected to both plates, an electric charge will flow for a short time and accumulate on each plate. If th...
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Health Care System in Canada.
With a few exceptions, provincial health plans cover all medically necessary services, so that patients need not pay directly for anything except so-called incidental costs.These incidental costs include items such as a patient’s private hospital room, unless it is specified by a physician, and transportation to the hospital. Provincial healthplans also do not cover some nonessential procedures, such as laser surgery for the eye, cosmetic surgery, procedures to reverse sterilization, and, in mos...
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Rome (Italy) - geography.
country’s best, and in the summer at the Baths of Caracalla. The city also has some 20 theaters and 6 major concert halls, which offer a varied repertory during the fall,winter, and spring. The museums of the city deal with all aspects of the arts and sciences and are among the world’s finest. The oldest art collection in Rome, housed in the CapitolineMuseum, was established in 1471 and contains exceptional antiquities. Among other Roman museums are the National Museum of the Villa Giulia, which...
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Artificial Satellite - astronomy.
The first stage of a multistage rocket consists of rocket engines that provide a huge amount of force, or thrust. The first stage lifts the entire launch vehicle—with itsload of fuel, the rocket body, and the satellite—off the launch pad and into the first part of the flight. After its engines use all their fuel, the first stage portion of therocket separates from the rest of the launch vehicle and falls to Earth. The second stage then ignites, providing the energy necessary to lift the satellit...
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Mountain Climbing.
teeth on one side, and a straight, flat, metal blade called an adze on the other. Ice axes have many uses. One of the most common is to help the climber stay balanced on steep slopes. The climber swings the axe with a short, quick movement to lodge the pick in snow or ice, creating a secure anchor. If a climber should slip and beginsliding down a snowfield, a self-arrest can be performed by turning face down on the snow and burying the pick in the snow surface. The climber’s weight over the...
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Telescope - astronomy.
Observatory). In some telescopes designed in the 1990s, the mirror’s weight has been dramatically reduced by sandwiching a honeycomb pattern of glass ribs between a thin, butrigid, concave mirror and a flat back plate. Engineers have even developed meniscus mirrors—mirrors that are too thin to support their own weight. An adjustableframework supports the meniscus mirror, and servomechanical actuators, controlled by computer, continually adjust the shape of the mirror as it tracks celestial tar...
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Nuclear Weapons.
Regardless of the method used to attain a supercritical assembly, the chain reaction proceeds for about a millionth of a second, liberating vast amounts of heat energy.The extremely fast release of a very large amount of energy in a relatively small volume causes the temperature to rise to tens of millions of degrees. The resultingrapid expansion and vaporization of the bomb material causes a powerful explosion. VI PRODUCTION OF FISSILE MATERIAL Much experimentation was necessary to make the p...
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Gothic Art and Architecture
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INTRODUCTION
Notre Dame Cathedral, Paris
Notre Dame Cathedral, in Paris, was begun in 1163 and completed for the most part in 1250.
and by external arches, called flying buttresses. Consequently, the thick walls of Romanesque architecture could be largely replaced by thinner walls with glass windows,and the interiors could reach unprecedented heights. A revolution in building techniques thus occurred. With the Gothic vault, a ground plan could take on a variety of shapes. The general plan of the cathedrals, however, consisting of a long three-aisled nave interceptedby a transept and followed by a shorter choir and sanctuary,...
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Libya - country.
junipers and mastic trees are found in the higher elevations. Only a few large mammals are found in Libya. Wildlife includes desert rodents, hyenas, gazelles, and wildcats. Eagles, hawks, and vultures are common. E Environmental Issues Libya has undertaken a number of major irrigation projects intended to ease the country’s water shortage. The most ambitious is the so-called Great Man-Made River(GMMR), a massive 25-year irrigation scheme begun in 1984. The GMMR is a vast water pipeline system d...
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Labor Unions in the United States - U.
National Guard troops were used against the strikers, with the result that the strike was lost and the union that conducted it virtually destroyed. In 1894 a strike by theAmerican Railway Union against the Pullman Palace Car Company was defeated by an injunction issued under the Sherman Antitrust Act of 1890, which made acombination or contract in restraint of trade illegal. Thereafter employers used injunctions with increasing frequency and effectiveness as an antistrike weapon. See also Hours...
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Seattle - geography.
Mountains. The area includes the suburban cities of Bellevue, Kirkland, Redmond, Renton, and Issaquah. The Eastside has become home to dozens of high-technologyindustries including Microsoft Corporation, ATL Ultrasound, Nintendo of America, divisions of The Boeing Company, and many other firms. In the 1960s commutersheaded to Seattle jobs from homes on the Eastside. Today, the “reverse commute” from Seattle homes to jobs on the Eastside is just as heavy, and both streams oftraffic cross the same...
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Berlin - geography.
boroughs of Wedding and Tiergarten. Other important central areas include Kreuzberg and Friedrichshain, now united as the Friedrichshain-Kreuzberg borough, andPrenzlauer Berg, now incorporated as a part of the Pankow borough. Tiergarten contains a large wooded park, a zoo, and a variety of public monuments as well as the large, modern Congress Hall and the Reichstag building, which wasbuilt from 1884 to 1894. The Reichstag and the surrounding area have undergone renovation to accommodate the Bun...
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San Francisco - geography.
recognized symbol of the city, opened in 1937. It connects San Francisco to Marin County to the north, one of the wealthiest suburban areas in the nation. With the construction of the Bay and Golden Gate bridges and other links from the city to its suburbs, the San Francisco Bay area has become one large metropolitanregion. San Francisco itself is only 122 sq km (47 sq mi) of land area, but the city’s Primary Metropolitan Statistical Area (defined by the Census Bureau as SanFrancisco, San Mateo,...
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Mexico City - geography.
The park houses some of Mexico's most important public buildings, including Chapultepec Castle. Construction of the castle began in 1783. Positioned on the park’shighest elevation, the castle functioned as a fortress during colonial times. It once served as the presidential residence and now houses the National Museum of History,which includes murals by 20th-century Mexican painter Juan O'Gorman. Los Pinos, the official residence and working offices of the president, is also on the grounds, buti...
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History of Colonial America - U.
Despite the lack of settlement, New France prospered as a vast fur-trading enterprise. French explorers traveled deep into the North American continent seeking newsupplies of deerskins and beaver pelts. In 1673 French missionary Jacques Marquette reached the Mississippi River in present-day Wisconsin. In 1681 explorer René-Robert Cavelier, Sieur de La Salle, traveled down the majestic Mississippi to the Gulf of Mexico. He honored the reign of King Louis XIV (1643-1715) by creating the newcolony...
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Race - biology.
distributed as a cline, generally varying along a north-south line. Skin color is lightest in northern Europeans, especially in those who live around the Baltic Sea, andbecomes gradually darker as one moves toward southern Europe, the Mediterranean, the Middle East, and into northern Africa and northern subtropical Africa. Skin isdarkest in people who live in the tropical regions of Africa. The lack of clear-cut discontinuities makes any racial boundary based on skin color totally arbitrary. Sim...
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India - country.
delta in the north, are intensely farmed. B Rivers and Lakes The rivers of India can be divided into three groups: the great Himalayan rivers of the north, the westward-flowing rivers of central India, and the eastward-flowingrivers of the Deccan Plateau and the rest of peninsular India. Only small portions of India’s rivers are navigable because of silting and the wide seasonal variation inwater flow (due to the monsoon climate). Water transport is thus of little importance in India. Barrages,...
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Canadian Architecture
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INTRODUCTION
L'Anse aux Meadows
In around ad 1000 Norse Vikings sailed from Greenland to North America and set up a village on the tip of what is now
the island of Newfoundland's Great Northern Peninsula.
IglooSome Inuit peoples in the Arctic regions of Canada live in domed houses of snow, or igloos, which provide good insulationand protection from wind. The word igloo comes from the Inuit iglu, meaning “house.”George Holton/Photo Researchers, Inc. Canada’s original inhabitants are known as the First Nations. At the time of European arrival, about 40 nations were scattered across Canada. Many of them lived alongthe coasts, where they could fish. These nations can be classified into five major gro...
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Vancouver (British Columbia) - geography.
Canada from Hong Kong in the 1990s, many settling in the Vancouver metropolitan area.Lindsay Hebberd/Woodfin Camp and Associates, Inc. The population of the city of Vancouver increased from 384,500 in 1961 to 545,671 at the 2001 census, with growth in every five-year period except from 1971 to 1976. Inthe same 35-year period, the population of the Vancouver Census Metropolitan Area more than doubled, from 827,000 to 2,076,100. Between 1996 and 2001, the city’spopulation grew 8.5 percent, and met...
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Sir Christopher Wren
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INTRODUCTION
Sir Christopher Wren (1632-1723), English architect, scientist, and mathematician, who is considered his country's foremost architect.
Saint Paul’s Cathedral, LondonSaint Paul’s Cathedral, a major London landmark and the greatest achievement of architect Sir Christopher Wren, is a fineexample of English Baroque architecture. It was completed in 1710 and replaced the older cathedral that had beendestroyed in the Great Fire of 1666.Courtesy of Liesel Stanbridge Wren's designs for St. Paul's Cathedral were accepted in 1675, and he superintended the building of the vast baroque structure until its completion in 1710. It ranks asone...
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St. Louis (city) - geography.
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INTRODUCTION
Skyline of St. Louis, Missouri
St. Louis,
The metropolitan counties to the east of the Mississippi River in Illinois are home to both industry and fertile farmlands. The only heavily urbanized sections lie close to theriver in St. Clair County, site of East Saint Louis, and Madison County. The economy of East Saint Louis has been depressed since the 1960s, and the city is plagued bycrime, deteriorated housing, and declining property values. Several small cities have split off from East Saint Louis, taking large factories and much of the...
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Saskatoon - Geography.
were suspended after being charged with dumping two indigenous men at the outskirts of the city in the middle of the winter. They froze to death. The city requested aspecial Royal Canadian Mounted Police task force to investigate the matter. VII HISTORY Indigenous peoples inhabited the Saskatoon area for more than 5,000 years before white settlers arrived. The original settlement was designed in 1882 to be theadministrative center of a temperance colony led by Ontario Methodists. The city grew...
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Checks and Balances.
no political interest has enough power to prevail over the others. In 1997 and early 1998, for example, the Senate refused to take action on many of President BillClinton’s appointments of new federal court judges. Although the Senate’s power to approve or reject federal court nominees is one of the key checks on presidentialauthority, the dispute between Clinton and the Senate meant that there were not enough federal judges to handle the court’s workload. But the system of checks andbalance was...
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In-Line Skating.
the foot using a combination of laces and buckles. Many skaters prefer a simple closure system that has laces on the lower portion of the skate and a buckle at the top.The boot liner is made of a soft, padded, cloth portion that fits inside the outer shell. Boot liners should be vented, which keeps the feet cool by allowing perspiration toescape during strenuous workouts or long trips. Attached to the bottom of each skate is the wheel frame. The frame houses from three to five wheels. The wheels...
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Gymnastics.
harmoniously with the equipment to perform a graceful and error-free routine. There are also two team events in which five competitors perform together. At thehighest international levels, rhythmic gymnastics is judged on a 30-point scale rather than with the traditional 10-point scoring system. IV TRAMPOLINE Trampoline first appeared in the Olympics as a medal sport at the 2000 Games in Sydney, Australia, with a men’s individual event and a women’s individual event.Contestants bounce up and d...
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Dance
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INTRODUCTION
Dance
Archive Films/BBC Worldwide Americas, Inc.
features in its dance styles. The ordinary potential of the body can be expanded in dance, usually through long periods of specialized training. In ballet, for example, the dancer exercises to rotate,or turn out, the legs at the hips, making it possible to lift the leg high in an arabesque. In India, some dancers learn to choreograph their eyeballs and eyebrows.Costuming can extend the body's capabilities. Toe or pointe shoes, stilts, and flying harnesses are a few of the artificial aids employe...
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Acting
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INTRODUCTION
Lee Strasberg
American acting teacher Lee Strasberg was best known for his association with the Actors Studio, of which he became the
artistic director in 1951.
truthfully felt those emotions at the moment they expressed them. Finding the true feeling in the proper place and time on stage, however, was a problem that Aristotleaddressed less well. He concluded that acting was an occupation for the gifted or insane. How to cross the artistic boundary beyond feigned emotions and flat imitation obsessed many Greek actors. In 315 BC the tragedian Polus carried the real ashes of his recently deceased son in an urn to stimulate a sense of genuine grief when h...
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Paris (city, France) - geography.
and its vibrant public square, frequented by street performers, soon became among the most popular landmarks in the city. West of the Pompidou Center is Les Halles, the site of the central market of Paris from the 12th century until 1969. The market was subsequently replaced by the Forum LesHalles, a multilevel underground complex featuring a shopping mall, museums, the Paris film library ( vidéothèque ), and a sports center. The street level of Les Halles features a garden, the Jardin des Halle...
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Thomas Edison.
While Edison was working on the electric light, he made a scientific discovery that would become important to future generations. Edison noticed that particles of carbonfrom the filament blackened the insides of his light bulbs. This effect was caused by the emission of electrons from the filament, although Edison made the discoverybefore he and other scientists knew the electron existed. Not until 1897 did British physicist J. J. Thomson prove that the blackening observed by Edison was caused b...
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Thomas Edison - USA History.
While Edison was working on the electric light, he made a scientific discovery that would become important to future generations. Edison noticed that particles of carbonfrom the filament blackened the insides of his light bulbs. This effect was caused by the emission of electrons from the filament, although Edison made the discoverybefore he and other scientists knew the electron existed. Not until 1897 did British physicist J. J. Thomson prove that the blackening observed by Edison was caused b...
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Pyramids (Egypt) - geography.
limestone debris left over from the construction work. When the workers had completed the pyramid and installed the pyramidion, or cap stone, ramps still covered the surface of the pyramid. As the workers dismantled the ramps from the top down, they slowly exposed the pyramid’s stone surface, which stonemasons smoothed and polished. When the ramp was gone, the pyramid wasdisplayed in its full majesty. B Interior The interior of the Great Pyramid is complex, with a series of passages leading t...
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Pyramids (Egypt) - History.
limestone debris left over from the construction work. When the workers had completed the pyramid and installed the pyramidion, or cap stone, ramps still covered the surface of the pyramid. As the workers dismantled the ramps from the top down, they slowly exposed the pyramid’s stone surface, which stonemasons smoothed and polished. When the ramp was gone, the pyramid wasdisplayed in its full majesty. B Interior The interior of the Great Pyramid is complex, with a series of passages leading t...
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Reconstruction (U.
Instead, Congress began a lengthy debate over Reconstruction policy. The program eventually enacted resulted from a series of compromises among Republicanfactions; the Radicals were never powerful enough to gain everything they sought. Still, fueled by anger at the president's refusal to compromise and at the appearanceof former Confederates returning to power throughout the South, members of Congress moved increasingly toward the Radicals. The key Reconstruction measuresenacted aimed to produce...
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International Law.
merchants), modernized the rights of neutrals during maritime war, and required blockades to be effective. The Declaration of Paris also initiated the practice of allowingnations other than the original signatories to accede (become a party to) to an agreement. In 1864 a conference convened in Geneva, Switzerland, at the invitation of the Swiss government. The conference approved a convention for the proper treatment ofwounded soldiers on the battlefield and the protection of medical personnel;...
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Pollution.
One of the greatest challenges caused by air pollution is global warming, an increase in Earth’s temperature due to the buildup of certain atmospheric gases such ascarbon dioxide. With the heavy use of fossil fuels in the 20th century, atmospheric concentrations of carbon dioxide have risen dramatically. Carbon dioxide and othergases, known as greenhouse gases, reduce the escape of heat from the planet without blocking radiation coming from the Sun. Because of this greenhouse effect,average glob...
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Astrobiology - astronomy.
water to help reactions along. American chemists Stanley Miller and Harold Urey tested part of Oparin and Haldane’s hypothesis in the early 1950s by simulating conditions of the early Earth. In whathas become known as the Miller-Urey experiment, the two scientists connected two flasks with a loop of glass tubing that allowed the gases to pass between the flasks.They filled the upper flask with methane, ammonia, and hydrogen—components thought to have been in the early atmosphere. They filled the...
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Drug.
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INTRODUCTION
Drug, substance that affects the function of living cells, used
normalizing chemical activity in the emotional centers of the brain. Antianxiety drugs, also referred to as tranquilizers, treat anxiety by decreasing the activity in theanxiety centers of the brain. Sedative-hypnotic drugs are used both as sedatives to reduce anxiety and as hypnotics to induce sleep. Sedative-hypnotic drugs act by reducing brain-cell activity.Stimulant drugs, on the other hand, increase neuronal (nerve cell) activity and reduce fatigue and appetite. Analgesic drugs reduce pain...
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Harry S.
B2 Presiding Judge Political machines, such as the Pendergast organization, were common to both parties in the 1920s. They were based on the spoils system, in which winning politiciansgave government jobs to those loyal party members who had helped them get elected. Using government jobs as rewards, politicians created efficient (and oftenalmost unstoppable) vote-getting “machines,” in which party loyalty was often more important than doing any work. Without local machine support a political ca...