10 résultats pour "advertising"
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Advertising.
Advertising agencies make money in a variety of ways. When the agency uses the client’s advertising budget to buy time for an ad on the radio or on television or whenit buys space for an ad in a newspaper or magazine, the media outlet allows the agency to keep 15 percent of the cost of the space or the time as a commission. The15 percent commission has become an advertising industry standard and usually accounts for the largest portion of the agency’s income. Agencies also charge clientsfor the...
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Marketing.
Where advertising reaches a mass audience, personal or direct selling focuses on one customer at a time. That kind of individual attention makes direct sellingexpensive, but it also makes it effective. As the costs of personal selling have risen, the utilization of salespeople has changed. Simple transactions are completed byclerks. Salespeople are now used primarily where the products are complex and require detailed explanation, customized application, or careful negotiation over priceand paym...
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11 Famous food mascots and their stories
Snap! Crackle! Pop! Brand: Rice Krispies Year Introduced: 1933 In homage to the distinctive sound that emits from a bowl of Rice Krispies cereal once it's doused in milk, Kellogg's introduced the company's first food mascots: Snap! Crackle! Pop! These tiny gnomes first appeared in print ads in the early 1930s and became fixtures on the cereal box by 1939. Though they're best known as an inseparable trio, the best way to distinguish between them is by the hats they wear. Snap! always wea...
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Santa Claus
I
INTRODUCTION
Santa Claus, legendary bringer of gifts at Christmas.
included such details as the names of the reindeer; Santa Claus's laughs, winks, and nods; and the method by which Saint Nicholas, referred to as an elf, returns up thechimney. (Moore's phrase “lays his finger aside of his nose” was drawn directly from Irving's 1809 description.) The American image of Santa Claus was further elaborated by illustrator Thomas Nast, who depicted a rotund Santa for Christmas issues of Harper's magazine from the 1860s to the 1880s. Nast added such details as Santa'...
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La publicité représente une part croissante de l'activité économique.
les annonceurs furent obligés de recourir à d'autres médias, presse quotidienne, presse périodique, affichage et radios dites « périphériques ». Les filiales des grandes agences américaines dominaient alors la plupart des marchés. Le développement des télévisions privées dans les années quatre-vingt a entraîné un renversement de la situation. D'une pénurie de l'offre d'espaces, on est passé à une surabondance. L'éventail des prix des spots publicitaires s'est considérablement élargi :...
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Smoking.
causes about 20 times the number of deaths in the United States than all other addictive drugs combined. Smoking cessation methods are plentiful, and many books and products are available to help an individual stop smoking. Many smokers turn to group help because ofthe support and understanding provided by other former smokers or people trying to quit. Most successful group-help techniques involve a challenge and rewardsystem that also bolsters the self-discipline of the former smoker. A number...
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Collectibles and Collecting.
common blond and thus commands a higher price. If there are different variations to a collectible, the least common one is usually worth more. Often there areinteresting stories behind rarities, such as the highly sought-after 1909 Honus Wagner baseball card. At that time tobacco companies manufactured and distributedbaseball cards, and when the antitobacco Wagner complained, his card was pulled from production. Very few copies in good condition have ever been found. C Age Age is often an indic...
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Civil Rights and Civil Liberties.
A Religious Freedom Although religious freedom has not generally been curtailed in the United States, Roman Catholics, Jews, and members of such unconventional Protestant groups as theOneida Community and the Church of Jesus Christ of Latter-day Saints have historically been discriminated against and sometimes have even been persecuted,although today overt discrimination has almost vanished. The federal Civil Rights Act of 1964, as well as many state and local laws, prohibits religious discrimi...
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Advertising and fiction: Sainsbury’s ad “1914, Christmas 2014”
“Artvertising”: How do brands create strong storytelling to engage customers emotionally? Advertising and fiction: Sainsbury’s ad “1914, Christmas 2014” A. The scene is set on Christmas Eve 1914, in the trenches, during World War I. We can hear bombs in the distance. We can see soldiers from both sides, the British army and the German army. Everything is quiet. The soldiers from both sides are waiting for a signal to attack. But that is not what is going to happen. Two of them, Jim, a young...
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rien
« beauty culture » ( 20th) : tools, methods, and business practices of altering and caring for women's appearance ( p 2-3) images about afri-americ beauty standards in print advertising... indirectly characterized black women's beauty a a social issue ( p 4) Beauty Culture, Consumer Culture, and African Americans : 20th in US largely defined by consumerism ( p 6)